New Pantene Commercial Features its First Nigerian Model l First Black Woman with Locs

Meet Demi Grace, the first Nigerian Model in a Pantene Campaign.

Yup…Nigerians are making waves in the beauty and fashion industry. Not only is Grace the brand’s first Nigerian model, but she is also the first Pantene model with locs.

“I made the first Nigerian woman on a Pantene campaign, the first woman of color with dreadlocks. I mean, so many firsts. It feels incredible,” she said.

Pantene introduced a special hair care product for Black women called the ‘Golden Series’. To celebrate this big step, Pantene also picked its first ever model with dreadlocks, Demi Grace. Demi is based in South London.

“It was very hectic, but she came in and she just said, ‘Your hair is beautiful. You know, if you don’t mind, I’d love for you to come in for casting.’ She was very gracious and she really wanted to celebrate my hair whether it was just her telling me that my hair was beautiful, or whether it was her putting me in the commercial,” Grace told EBONY. “I really felt a genuine appreciation for my hair from her at the time.”

As Demi reflected on the historic moment she realized that 50 years from now someone will be mentioning her name.

“It just means that it’s okay to be yourself and still shine.  It’s okay to wear your hair in any kind of style, especially as an African American woman. We are told a lot how to do our hair because there is so much that we can do with our hair,” Grace told “We’re very controlled when it comes to how we wear our hair and doing this campaign just means that I can be free, and I can wear my hair how I want, how I feel at any time, any season and it’ll still be okay.”

Check out more about her story and the campaign on Ebony link above.



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